Case Study
Kaslo Hotel

Redefining Heritage Hospitality

Where History, Adventure, and Modern Luxury Converge

Kaslo Hotel is more than just a place to stay—it’s a heritage destination reimagined for the modern adventurer. Nestled on the shores of Kootenay Lake, this elegantly updated historic property seamlessly blends old-world charm with contemporary comfort, offering guests an immersive boutique experience.

When Kaslo Hotel partnered with VentureWeb, the mission was twofold: refresh the visual brand identity to better reflect its unique character and develop a digital experience that enhances bookings, storytelling, and community connection. The result? A stunning new brand language and high-performance website that positions Kaslo Hotel as the premier accommodation choice in the Kootenay region.

Objectives

Revitalize the Kaslo Hotel brand identity to reflect its blend of history, adventure, and modern luxury
Design a high-converting website that offers seamless navigation and booking
Showcase the hotel’s unique character while emphasizing its connection to the local adventure scene
Develop a scalable, easy-to-manage digital platform for ongoing content updates
Enhance storytelling and guest engagement through strategic visual and UX enhancements

A Brand Identity Rooted in Heritage & Adventure

Crafting a Modern Yet Timeless Look

The Kaslo Hotel brand refresh was designed to capture its rich history and adventurous spirit, creating a cohesive visual identity that resonates with contemporary travelers.

New Logo & Brand Language

Sleek, modern typography with subtle heritage-inspired details
A refined, nature-inspired color palette, drawing from the tones of Kootenay Lake and the surrounding mountains
A sophisticated, yet approachable aesthetic, balancing elegance with the rugged charm of outdoor adventure

Photography & Storytelling Approach

Heritage & Craftsmanship – Showcasing the hotel’s historic architecture and thoughtful renovations
Adventure & Landscape – Highlighting the region’s natural beauty and outdoor recreation
Boutique Comfort & Hospitality – Capturing the warmth and elevated experience of staying at Kaslo Hotel

A Digital Experience That Elevates Hospitality

Seamless Booking & Exploration

The new Kaslo Hotel website was designed to be as inviting and refined as the hotel itself, balancing high-end aesthetics with frictionless functionality.

Optimized Guest Journey

Intuitive booking flow, reducing steps to confirmation
Enhanced navigation & filtering, making it easy for guests to explore room types, dining options, and local adventures
Mobile-first design, ensuring a seamless experience across all devices

Scalable CMS for Easy Updates

Built on WordPress, allowing the Kaslo Hotel team to easily manage content and promotions
Modular, flexible design, enabling future expansion and adaptability
Event & experience integration, showcasing local happenings and seasonal offerings

Story-Driven Design & Community Connection

Rich imagery & video elements, immersing visitors in the Kaslo Hotel experience
Local adventure guides & curated recommendations, positioning the hotel as a gateway to exploration
Integrated social media & guest-generated content, fostering a sense of community

A Boutique Destination Brought to Life Online

With a refreshed brand identity and cutting-edge digital presence, Kaslo Hotel now offers an immersive online experience that reflects its rich history, stunning location, and modern boutique hospitality.

Key Features & Benefits

Timeless Brand Identity – A refined logo, color palette, and visual language that align with Kaslo Hotel’s heritage and adventure ethos
Seamless Digital Experience – An engaging, high-performance website designed to drive bookings
Scalable & Future-Proof – A flexible platform built for continued growth and adaptability

Impact & Results

Increased direct bookings, reducing reliance on third-party platforms
Stronger brand consistency, unifying print, digital, and guest touchpoints
Higher guest engagement, with improved storytelling and user experience

Through this project, VentureWeb has helped Kaslo Hotel bridge the gap between heritage and modern hospitality, ensuring it remains a top choice for adventurers, explorers, and trendsetting travellers alike.

THANK YOU SO MUCH to all of your team on this project.
J Rempell
CEO & Owner, Kaslo Hotel and Stellar Heliskiing

Services

Integrated in every sense of the word

Tourism Kamloops and VentureWeb have an extensive working relationship which incorporates all of our key disciplines.

Strategy: Digital business strategies; Destination branding; Online situational audits; Content strategy; Brand strategy; Campaign strategy and design
Design: Brand creative; Brand design; UX design; UI design; Content development
Technology: UI development; Personalization; Systems engineering; Custom e-Commerce; CMS configuration; Headless development on Sanity; Prismic CMS; Multiple data services / (API) integrations

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