Case Study
Banff Adventures

Banff Adventures

Elevating the Experience, Powered by Locals

Banff Adventures isn't just an activity outfitter—it’s the gateway to unforgettable mountain experiences. As Banff’s go-to adventure experts, they offer a vast selection of activities, from thrilling whitewater rafting to serene wildlife tours. However, their existing digital platform was holding them back from delivering the seamless booking experience their customers expected.

When Banff Adventures partnered with VentureWeb, the goal was clear: create a high-performing, visually compelling website that enhances user experience, streamlines the booking process, and reinforces their reputation as Banff’s local adventure authority.

The result? A cutting-edge, user-friendly ProcessWire website designed to simplify trip planning, improve navigation, and inspire adventure seekers at every touchpoint.

Objectives

Enhance the booking experience with a seamless, user-friendly interface
Improve navigation & search functionality to help users easily find and book activities
Introduce a trip planning feature allowing guests to customize their adventure
Boost SEO performance to compete with major online travel agencies
Incorporate engaging visuals & animations to inspire exploration
Transition from DNN to ProcessWire for better flexibility and ease of updates

A Website Built for Adventure Seekers

Designing for Ease & Inspiration

Banff Adventures’ website needed to do more than just look good—it had to function effortlessly for a diverse audience, from first-time visitors to seasoned adventurers. The design strategy focused on three core principles:

Simplicity – Clean, intuitive navigation that makes booking easy
Engagement – High-impact visuals and dynamic content that inspire action
Efficiency – Optimized performance for fast load times and mobile responsiveness

Photography & Visual Identity

The website’s imagery captures the essence of Banff—rugged peaks, crystal-clear waters, and adrenaline-fueled experiences. This was complemented by:

A refined colour palette of blues and greens, echoing Banff’s natural beauty
Dynamic animations that bring the adventure to life
A photo gallery & video integration to give users a vivid preview of their next experience

Reinventing the Booking & Trip Planning Experience

From Browsing to Booking—Seamlessly

One of Banff Adventures’ biggest challenges was improving the customer booking journey. VentureWeb reimagined this process by:

Streamlining Navigation – A clear, intuitive menu structure guiding users to their ideal activity with fewer clicks
Enhanced Search & Filtering – Allowing guests to filter by season, activity type, and difficulty level
Trip Planner Feature – Enabling users to create and save custom itineraries
Integrated Availability Calendar – Providing real-time access to tour dates and availability
Improved Cart & Checkout – Enhancing the ZAUI booking integration for a smoother purchasing flow

Technology & Performance Upgrades

A Faster, More Flexible Platform

Banff Adventures' previous site was built on an outdated DNN platform, limiting both performance and content management capabilities. VentureWeb transitioned the site to ProcessWire, offering:

Greater flexibility for ongoing content updates
Enhanced SEO capabilities to improve search rankings
Optimized performance for faster load times and mobile responsiveness
Simplified maintenance with user-friendly backend controls

Results & Impact

Increased online bookings – A more efficient UX led to a higher conversion rate
Improved navigation & searchability – Making it easier for guests to find activities
Higher engagement – Visitors spent more time exploring and planning trips
Stronger brand positioning – Reinforcing Banff Adventures as the local authority on adventure tourism

By merging intuitive UX, a robust booking infrastructure, and immersive storytelling, VentureWeb helped Banff Adventures craft a digital platform that delivers a seamless, inspiring, and high-performance user experience—one worthy of Banff’s breathtaking landscapes and world-class adventures.

It was no small undertaking. We're stoked on an amazing fresh new look and reimagined potential, we're excited! Thank you so much.
Tanya Price.
General Manager, Banff Adventures

Services

Strategy: Go-to-market strategy; Content strategy; Brand strategy; Digital campaigns; Product launches
Creative & Design: Wireframing; Information architecture; Creative design & direction; Graphic design; Brand design; UI & interaction design; Content creation; Digital Campaigns
Technology: Headless web development; Custom CMS development; API based integrations; Magento development; CRM integration; Custom Shopify theme development; Shopify Plus optimization; Multi-region/currency platforms
Growth: Search engine optimization; Search engine marketing; Social marketing; Data & analytics configuration; Performance reporting

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