Social Media Marketing
“Find your true believers or tribe and talk to them with an authentic voice.” ~ Seth Godin
Social media is one of the buzz words that a lot of organizations don't know how to categorize. First, it was conveniently ignored; now, it's pushed around. There’s social media - and then there’s social media marketing.
Not Just Noise
Simply participating in social networks is a good way to waste time and distract your employees (pardon the sardonic tone), whereas employing an effective social media marketing strategy is essential for building and marketing your brand online.
Spread the Love
Build the foundation and start the buzz, and with the right strategy your loyal customers or constituents should take it from there - evangelizing the brand in ways that you never could. With clever strategy and execution, the burden of setting up and maintaining a presence on social networks is no longer a burden at all, but, rather, an unparalleled way to reach out to the masses and empower them to spread your message.
Actively employing social networks, blogs, bookmarking services, feeds and widgets in both our personal online presences and that of our clients, we are constantly exploring new creative marketing opportunities.
Search Engine Optimization
Fifty-five percent of all online purchases originate from natural or organic search engine results. Organic search engine optimization engagements with VentureWeb are based on key objectives and use entirely ethical techniques available to professional search engine marketers.
The technical process of adjusting a website's content and HTML is called search engine optimization (SEO). The basis for effective SEO is exposing the search engine crawlers to as much HTML-coded information about your site as possible. The goal is to develop page structures that will satisfy all the different search engines' ranking criteria. For the rankings to be achieved, a fine balance is struck between optimal code structure and design elements. For traffic to be generated, the correct phrases must be targeted.
VentureWeb has developed techniques that allow the engine crawlers to engage your entire site and maximizing site exposure and ranking.
Positioning your website at the top of search engines in this rapidly changing search environment requires creative thinking, fresh quality content, multimedia and ongoing adjustments to ever-evolving search technology. Oh, and that’s only the first step.
VentureWeb’s continued focus on business development and integrated marketing keeps us focused on big picture, long-term SEO goals and solutions, while other SEO "experts" get caught with their heads in the sand as trends and technologies change.
Always looking at online marketing as whole, we’ll ensure that while your website climbs the ranks of Google and other major search engines, we’re also addressing the other major questions:
- What will make readers click your listing?
- What will they find once they land on your site?
How will we maximize goal conversions from each visitor?
Search Engine Marketing
VentureWeb offers a full lineup of paid search engine marketing (SEM) services to help your site gain more traffic. We work with you to determine the best fit for the needs of your company or organization, and then we create a plan of action.
Paid search engine marketing is a highly flexible route for advertisers who want to maximise their search visibility on a pay-per-click basis. VentureWeb service provides fast entry to the top of search listings and coverage into the most cost-effective paid search channels.
Integrated with a natural search strategy, your campaign will benefit from cross-channel understanding, optimal brand visibility and exceptional ROI. VentureWebs' paid search service offers:
- Strategic planning – As click costs rise, taking time to understand your business will enable us to deliver to cost and conversion targets.
- Extensive profiling – our meticulous keyword research identifies terms that convert best, lowering acquisition costs.
- Bid strategy – Active bid management and creative ad development helps increase customer conversion and brand prominence.
- Account Management – In a highly volatile market, our Google-accredited account team helps manage all aspects of your campaign, ensuring your budget is maximised all the time.
- Reporting – our landing page development makes reporting easy and tracks every click to your key transaction points, enabling best in class ROI reporting.
- Accountability – We increase ROI by analysing every aspect of your campaign’s performance, from keyword selection and regional targeting to bid-gap analysis and active bid management.
Growing and leveraging a subscriber base is still an integral part of any online marketing strategy. Once you've gained their trust and attention, then it's time to send well-considered messaging to help further your company's cause. Email marketing plays a critical role in keeping your supporters engaged.
We can set up rich HTML email templates and tools to easily manage lists and deploy email marketing campaigns on your own. Or, in some cases, we serve as a helping hand to marketing departments: planning, copywriting, coordinating and monitoring the annual email campaigns from start to finish. After all, email marketing is just one of many tactics that encompass an online marketing campaign.
Web development and marketing experience come together with a bang in our online campaigns and micro-site development. A well-executed campaign site is the best way to get your specific campaign message to your audience and directly measure the success of your efforts.
With a well-strategized campaign, you can effectively apply many online marketing tools in tandem: CPC, social media marketing, blogs, etc. Combine these with a dedicated micro of competition/campaign site. It's a beautiful thing – with exponential gains and measurable results.
Our marketing expertise and web development strengths make campaign micro-sites some of our favourite projects.
Online Campaigning Services
• Campaign concept creation – What’s it about?
• Integrated marketing strategy – Tying all your efforts together
• Micro-site design & development – The meat and potatoes
• Campaign execution and promotion – Making it happen
• Performance measurement – Was it successful? Why?
Performance & Measurement
The Internet offers levels of tracking and reporting never before experienced, creating new ways to advertise products and services. VentureWeb can assist you in implementing a performance marketing system that can manage and reward websites who promote your product or service. VentureWeb can also help you prioritise online marketing activities based on ROI, performance and budget so that you can resource accordingly.
Whether it’s a one-time email newsletter, your annual CPC campaign or your website as a whole, measuring performance is an invaluable way to gauge your success and failures, identify emerging trends, determine ROI and react accordingly.
VentureWeb’s commitment to transparent processes and results makes campaign analysis and reporting a fundamental part of what we do. In other words, we don't allow any marketing initiatives to leave your four walls without proper tracking in place and an understanding of how they fit into your overall strategy.
Performance Measurement Opportunities
• Keyword search engine positioning benchmark and reporting
• CPC campaign budget, keyword and conversion management
• Email response rates, conversions, subscription rates
• Website traffic, visitor flow, conversions and trends