online marketing strategy

First Summer Vacation Stop: The Internet

JUNE 3, 2008

More than seven out of 10 families plan to travel when school lets out for the summer, and three-quarters of them say they will book their travel online, according to an AOL-sponsored survey conducted by OTX.

Two-thirds of respondents said they had not yet booked their summer travel.

Plan Your Internet Marketing Strategy Before Launching Your Website

We believe that internet marketing enables small and mid-sized businesses to compete on a level playing field against much larger competitors. How? The internet makes it possible for small businesses to practice inexpensive inbound marketing techniques to attract qualified visitors to their website and convert them into leads.

But, it's still not easy.

Targeting Tactics Used to Raise ROI

Niche marketers may have a harder time targeting their audiences, but at least it doesn't cost as much as mass campaigns.

That is one of the main findings of MarketingSherpa's "Online Advertising 2008: What Works, What Doesn't and Why" report.