The New Face of SEO - Is Ranking Dead?

Came across a great video no Web Pro News today, talking about the ever changing realm of SEO, and added further fuel to the firey debate... is ranking dead? They certainly bring up some solid points, further reinforcing my site that we can no longer nit-pick with keywords on an out of date site, but rather need to focus on modernizing sites, improving user experiences, and ultimately increasing traffic and conversions. Hence why at VentureWeb we consider ourselves internet marketers, not SEO specialists. God help anyone who still prides themselves as being a 100% SEO expert. It just ain't gonna last.